Marketing & Data Services

Wittdo are offering UK based theatres, venues and producers with a full customer base analysis and a suite of reports for just £100*.

This includes a half day session* to go through the reports, highlights and conclusion. Participants will also have the opportunity to continue to receive updated reports and support each month for only £500 per year.

Here is a guide to the analysis that can be included - we say guide because it depends on the quality of data submitted. There are many other reports possible which our team will explore with individual participants.

Customer Base analysis - total Customers, Active and Lapsed
  • How many unique Customers made a purchase (within data for a business / venue / area / group)?
  • How many are Active (bought last 12 months)
  • Lapsed (not bought in 12 months)
Frequency Distributions by number of attendances, venues, activities/products, accommodation stays, districts etc How many Customers...
  • have been 1,2,3...no. times to a type of activity/product?
  • have been to the same activity/product 1,2,3...no. times?
  • go to 1, 2, 3...no. venues?
  • go to 1, 2, 3 areas?
Customer behaviour analysis - recency, frequency, monetary
  • How many times per month/year do consumers attend/visit?
  • How long since their last purchase?
  • How much are they spending per month/year?
Customer Origin by UK District
  • What percentage of customers are local or out-of-town?
  • Where do most of our customers come from?
Type/Product/Genre Analysis
  • What are the most popular activities?
  • What combinations are popular among customers?
  • How is this changing over time?

*the half day session can be split over multiple days and is carried out by conference call.
This amazing offer is possible due to industry sponsorship and there are limited places available.