Spring Campaign "OUTDOOR"

SPRING CAMPAIGN “OUTDOOR”

project manager Nora
team: Flaminia, Albertina, Jessica, Becky, Tina

1. Aims and Objectives

*businesses awareness
*consumer awareness- include clubs and societies?
*10 more offers on wittdo
*consumers/ businesses registering on Wittdo.com

2. Marketing Communications Strategy

The key to successful product promotion planning is integrated marketing communications, which means that the company has one clear, easy understandable, competitive and concise message to deliver to the customers (Schultz et al. 1996).